New Balance 740: the retro sneaker making a strong comeback

The New Balance 740 is one of those pairs that cross eras without losing their charm. With its retro silhouette inspired by NB archives, it returns today as a fashion reference, adopted by those who love vintage, effortless and urban looks. The 740 women, 740 men and 740 kids aren’t technical running shoes: they are lifestyle sneakers designed to elevate your everyday style.

An authentic retro design

The New Balance 740 stands out with its old-school look, suede overlays, exposed foam and its strong 80s–90s vibe. It’s the perfect pair for building an inspired streetwear outfit, blending retro running heritage with modern aesthetics.

Comfort designed for everyday life

With its soft cushioning, stable sole and breathable mesh, the New Balance 740 is perfect for busy days: the city, classes, work, outings… It stays lightweight, comfortable, and adds real style value to any outfit.

A fashion-focused New Balance selection at Courir

Courir offers a carefully curated fashion selection, including retro silhouettes, trendy colours and premium New Balance editions. And if you want to shop smart, explore our New Balance outlet, the perfect place to find iconic models at reduced prices.

The best-selling New Balance models right now

Alongside the 740, discover the brand’s leading silhouettes dominating urban fashion:

• New Balance 1906 – the ultra-trendy retro-tech reference
• New Balance 2002R – iconic silhouette with a premium look
• New Balance 9060 – futuristic design with bold proportions
• New Balance 530 – the Y2K essential turned must-have

Discover all New Balance products.