Air Jordan 1: The Most Legendary Sneaker

A Legendary Pair

The partnership between Nike and Jordan dates back to 1985. The release date of the legendary Air Jordan 1, worn by Michael Jordan during his basketball games. The Nike Air Jordan 1 marks the beginning of the greatest basketball franchise of all time.

Considered one of the greatest basketball players, Michael Jordan was selected to play in the NBA with the Chicago Bulls in 1984 after excelling in university league with the North Carolina team.

In his final university season with North Carolina, the young prodigy considered signing with Adidas to make his NBA debut. However, a representative from Nike convinced Phil Knight to not let go of the American hopeful, so he signed with Nike.

Air Jordan 1: An Iconic Legacy

Like James Worthy, Michael Jordan got his own signature sneaker. Created by Peter Moore before he joined Adidas to design the Equipment line, the Air Jordan 1 features a high-top leather upper available in three colorways. The combination of red and black colors paired with a high-top structure defines the first version of this classic silhouette.

For the record, the first version of the Bred silhouette was not allowed on basketball courts by the NBA. The famous pair did not comply with the NBA's dress code because it featured multiple colors. Michael Jordan was fined $5,000 for each appearance on the court wearing the Air Jordan 1. Nike paid all the fines because the brand greatly used this controversy to promote the sneaker.

From the beginning, the Air Jordan 1 promised Nike a bright future. When the first pair was launched, Nike sold more than $70 million worth of Air Jordan 1s in one month. In one year of commercialization, 450,000 pairs of Air Jordan 1 were sold in the United States.

More than 37 years later, the Air Jordan 1 is still very popular. The wave of releases in recent years, especially during the first half of 2020, is proof of that.

An Icon of Street Culture

Originally designed as a basketball shoe, this pair has carved out a place on the streets to become a true symbol of hip-hop and sports culture. The Air Jordan 1 is simply what you would call a "must-have".

Inspired by the original Air Jordan 1, the legendary Air Jordan 1 is reimagined in a high-top version, the Air Jordan 1 High, a mid-top version, the Air Jordan 1 Mid, and a low-top version, the Air Jordan 1 Low. No matter the model, choose the Air Jordan 1 for a trendy and impeccable style.

Sometimes offered in its low-top or high-top versions, the famous Michael Jordan sneaker is also regularly available in specific versions for women and children.

The Air Jordan 1 shoes come in many popular colorways. The AJ1s are undoubtedly a must-have for sneaker addicts, combining comfort and style.

Adopt an timeless sporty look with the Air Jordan 1 and enjoy optimal comfort thanks to their rubber sole, padded collar, and perforated upper.

Discover the entire collection of Jordan clothing, accessories, and sneakers.