BEST THEN, BETTER NOW

Michael JORDAN signs with NIKE in 1984. One year later, the first Air Jordan is released and the following MJ’s signature shoes will contribute to create a legacy that is now mythical.

The evolution the the Air Jordan, to the rhythm of innovations, will have a durable impact on the whole sneaker industry. In 1988, the JUMPMAN logo appears and the Jordan brand comes to life in 1997.

From MJ’s first steps until his last NBA title, complete generations of fans marvelled at clutch final shots that paved his career.