NEW BALANCE

The New Balance brand has a rich history that dates back to 1906 under the name "The New Balance Arch Company." In its early days, the company specialized in manufacturing orthopedic insoles, then expanded its range to include athletic shoes.
In 1961, a significant milestone was reached with the creation of the Trackster, the first shoe dedicated to running.
This innovation marked the beginning of New Balance's fame in the running world. In 1972, during the Boston Marathon, Jim Davis acquired the brand, and he has remained its sole owner to this day.