PUMA

Since its creation in 1948, Puma has established itself as an essential player in sports and style. The brand moves forward with a unique vision: to create an innovative approach that seeks to combine product effectiveness with cutting-edge design.

The 1970s saw the rise of Sweden, an iconic model worn by legends like Walt Frazier. This sneaker, originally designed for basketball, became a symbol of the hip-hop movement and streetwear. Today, Puma revisits its iconic models, bringing back archive designs such as the Mostro, Speedcat, and Palermo.

As a key player, the Cat collaborates with iconic figures of 21st-century fashion, such as Dua Lipa, Rosè, Rihanna, and A$AP Rocky. These ambassadors perfectly embody the brand's core values: courage, joy, determination, and confidence.