DFNS: Choose to Care

DFNS offers a unique range of sustainable sneaker care products to protect, clean, and refresh your favorite shoes.

DFNS is not just another care brand. Welcome to Care Made Different: environmentally friendly sneaker care products focused on innovation and sustainability, to refresh your approach to sneaker maintenance.

Your sneakers say a lot about you. They are a means of self-expression. A thousand stories could be summed up in the choice between a pair of Dunks or Air Jordans. The way we choose to care for our sneakers says a lot about us too. If you’re wondering how to clean your white sneakers or how to waterproof your suede shoes, avoid the washing machine and sprays with harsh solvents. These contribute to 1.4% of global greenhouse gas emissions.

It's time to make a change. All DFNS solutions are water-based and biodegradable. Moreover, they come in Global GreenTag certified bottles, powered by air and VOC-free. Now, it's easier than ever to have spotless shoes and protect them from the elements while respecting the planet. Nowadays, many of us are rethinking how our style reflects what we stand for. DFNS sustainable sneaker care reimagines what we can do once the shoes are out of the box, and we all have the power to make a difference, right at our fingertips. With DFNS, you can add a touch of green to your wardrobe every day. Whatever you choose to wear – Choose to Care.

To care for both your new and old sneakers, there is nothing like the Footwear Cleaner! Its water-based formula is both biodegradable and non-toxic for worry-free cleaning. It doesn't damage your shoes, but rather restores them!